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‘It’s a form of advertising’: how the humble lip balm became a status symbol

In this week’s newsletter: Lip products are trending, now carrying the kind of cultural cachet once reserved for It-bags. So what’s behind the rise of ‘IYKYK’ beauty?• Don’t get Fashion Statement delivered to your inbox? Sign up hereSome people claim that you’re never more than six feet away from a rat. I’d argue that, in 2024, you’re never more than stretching distance from a lip product. From sticks to balms and glosses, lip products have never been more omnipresent. They’re trending on and off social media, proudly accumulated and displayed on bathroom shelves and nightstands, tossed on to dining tables or nonchalantly applied in selfies. There are scrubs, butters, masks, tints and stains, each promising to make lips smoother, softer, plumper, better.It’s a long way from the £1 grubb...

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